For this project, I was approached by luxury Canadian retailer, Holt Renfrew, to create visuals for their Spring 2022 Good Vibrations Campaign. The concept was to integrate their editorial shots and bold geometric graphics with my collage style to create truly playful nostalgic imagery.

Beneath the visual aesthetic of these collages, the campaign’s ultimate message was to convey positivity and appreciation for the ever-present nostalgia in fashion, despite the uncertainty brought on by the global pandemic. It was a nod to the intricacies of human connection, and how the pandemic years had pushed many of us to re-evaluate how, why, and with whom we connect as we move forward to live with intention.

View full campaign here.